June 18, 2012

Watch the New Gauchiste Video : viols

I don't write about my little record label here very often but I wanted to share something I have been working on over the past several months as it is a Little Black Cloud Records first. I am always looking to try push myself out of my comfort zone and try new things so this is a first for myself too.

I am thrilled to finally offer a music video for one of our artists. The video was shot by myself and my better half Kenneth who does all the graphic design for the label. It was animated and edited by Jason Quarles and I deeply thank Kenneth and Jason for all their help and hard work as well as Gauchiste for giving me their blessing to experiment with visuals put to one of their songs.

Our goal was to create something that wasn’t filled with stereotypical images typically associated with heavy music. The idea was to study our surroundings and discover the weight, beauty, and unearth darkness in surprising places like delicate orchidaceae that upon closer investigation look monstrous and erotic or a simple swinging rope curled accidentally like a noose.

Visit Gauchiste here.
Facebook LBC here.

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