March 4, 2011

Maybe We Should Have Trusted the Hippies?

I am utterly fascinated by this article on the Grateful Dead. It goes into great detail to explain how the band's  legacy shouldn't just be about the music but rather their genius strategic planning as a band to get their product out to into the market place. They really understood their customer base and found clever ways to work within that system.

"The Grateful Dead Archive, scheduled to open soon at the University of California at Santa Cruz, will be a mecca for academics of all stripes: from ethno­musicologists to philosophers, sociologists to historians. But the biggest beneficiaries may prove to be business scholars and management theorists, who are discovering that the Dead were visionary geniuses in the way they created “customer value,” promoted social networking, and did strategic business planning."

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